Samples of original branding designed for various Science Friday projects.
On Science Friday’s website, we were always trying to improve discoverability between different stories. So, I came up with a solution called “bugs,” small pieces of branding that could connect stories under one project. I’d stick these hyperlinked bugs at the top of a story, along with the summary of the project.
Rough Draft → Final Draft
I was responsible for designing these bugs. Simplicity and clarity were always paramount, because they had to be legible at thumbnail sizes. The Oceans Month bug, above, illustrates this.
Original Image → Rough Draft → Final Draft
With the bugs, it’s now much easier to find related stories on Science Friday’s site.