Branding Design

Branding Design

Samples of original branding designed for various Science Friday projects.

Branding Design

Branding Design

Samples of original branding designed for various Science Friday projects.

 On Science Friday’s website, we were always trying to improve discoverability between different stories. So, I came up with a solution called “bugs,” small pieces of branding that could connect stories under one project. I’d stick these hyperlinked bugs at the top of a story, along with the summary of the project.

On Science Friday’s website, we were always trying to improve discoverability between different stories. So, I came up with a solution called “bugs,” small pieces of branding that could connect stories under one project. I’d stick these hyperlinked bugs at the top of a story, along with the summary of the project.

Rough Draft → Final Draft

Rough Draft → Final Draft

I was responsible for designing these bugs. Simplicity and clarity were always paramount, because they had to be legible at thumbnail sizes. The Oceans Month bug, above, illustrates this.

Original Image → Rough Draft → Final Draft

Original Image → Rough Draft → Final Draft

With the bugs, it’s now much easier to find related stories on Science Friday’s site.